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July 6, 2015, Moscow, London. IXcellerate, one of the leading Russian data center operators, announces improvements to the management team. Investors in the company decided to extend the senior management with two executive positions within Sales and Marketing:

  • Vladimir Schetinin as Chief Commercial Officer
  • Dina Nurkaeva as Chief Marketing Officer

The decision was based on developing business dynamics and ambitious plans entering the second half of 2015. Achieving these goals intensifies and improves internal and external communications and consolidates marketing position, promoting IXcellerate’s brand within the Russian market as well as globally.

By joining IXCellerate, Vladimir Schetinin takes responsibility for sales, strategy and operations, including managing the Pre-Sale Process. He will also strengthen the sales team and attract new clients and partners.

Dina Nurkaeva will drive marketing and communicating strategies, manage IXcellerate’s branding and set company positioning. Responsibilities include marketing planning and execution. By providing sales support, lead generation, market awareness and promotion Dina will increase IXcellerate’s solutions portfolio.

According to Guy Willner, CEO of IXcellerate, “We constantly face customized and complicated requests, answers for which not only require competent technical knowledge but also a clear understanding of the market, industry specifics and ability to listen and understand requirements of potential customers. Earlier this year we realized, that our level of business and market dynamics required further expansion. Dina and Vladimir personify the core characteristics of IXcellerate professionalism, a world class attitude to customer services and the ability to implement company goals into their daily operational tasks”.

Short bios

Vladimir Schetinin

Vladimir joined IXcellerate from I-Teco. He was head of the Development for Infrastructure Solutions and responsible for global vendors’ management. Under Vladimir’s supervision there were realized several hundred of IT projects for corporate and governmental customers, including design and construction of several data centers. 2006-2010 Vladimir managed the INSYSTEMS company, part of LANIT holding, whose core business was the design and installation of engineering and security systems in data centers and server rooms. Prior to 2006 Vladimir held positions in Global One (now known as Orange Business Services), TransTeleCom and RTComm, where he grew from key account manager to the first deputy general director for commerce. Vladimir’s previous areas of responsibility included sales, business development with new partners, regional expansion, development of new products and team management. Graduated from MEPhl (National Research Nuclear University) in Engineering & Physics specializing in “Solid-state physics”.

Dina Nurkaeva

With in excess of 15 years’ experience within the international as well as domestic IT industry Dina has worked with a variety of “big names” including HP and SAP, as well as Russian system integrators. Before joining IXcellerate, Dina worked as Business Development Director at Unify, formerly Siemens Enterprise Communications, responsible for long-term growth plan and marketing. Dina was also the first marketer in DATA FORT – one of the first data centers and IT outsourcing services providers in Russia (IBS project). Graduated from Moscow State University, with a BA Economics and an MBA.

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